After experiencing excessive competition, many enterprises can no longer break through their own limitations, and various industries have fallen into the vicious cycle of “involution”. The term “involution” refers to a state where a culture has reached its final form and can no longer develop further, only becoming more and more complex internally. In recent years, “involution” has become a popular term used to describe a situation where a certain field has experienced excessive competition, leading people to become trapped in mutual friction and internal conflicts.
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The decline in SHEIN’s valuation reflects the phenomenon of involution
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